Booked-job cost is invisible
Free 48-hour teardownU.S. home services · $1M–$10M revenueOne location → national brands
Sales visibility for home services
Know what a booked job costs.See what stops the next one.
Get a free Lead Leak Audit in 48 hours. We trace the path from click to qualified lead, estimate, booked job, and completed work—then show where sales disappear and what the gaps cost.
Not another website pitch or channel report. A practical sales-path teardown built for home services.
Lead source says direct or unknown
New leads wait hours for an answer
Clicks and rankings replace sales answers
Spam and duplicate calls inflate the report
Unclosed estimates get no follow-up
The diagnosis
The owner needs sales answers, not channel activity.
A form fill is not a sale. A ringing phone is not a completed job. Yet many owners receive reports about clicks and positions while duplicate calls, spam, and unknown sources make booked-job cost impossible to trust.
The sales leaks usually sit in the handoffs: a lead waits for hours, a salesperson discusses price without a formal estimate, or an unclosed estimate never receives follow-up.
If the report stops at leads, the real sales problem stays hidden.
Your 48-hour Lead Leak Audit
A sales map with the leaks priced in dollars.
Funnel map
Lead → qualified → quoted → booked → completed, connected to the source that started the opportunity.
Leak locations
Unknown sources, slow response, duplicate or spam conversions, missing estimates, and follow-up gaps.
Dollar estimate
An estimate of what the visible gaps cost in booked work, using the sales and marketing data available.
Walkthrough plan
A prioritized teardown to review on a 20-minute call, with the next repair tied to the sales path.
The owner's report
See the numbers that lead to revenue.
One view follows every opportunity through the sales path instead of ending at a click, call, or form fill.
Leads
Qualified
Quoted
Booked
Completed
Cost per booked job
Duplicate and spam calls removed before reporting
Monthly review of sales calls and follow-up gaps
Source, owner, and next action visible in the CRM
The operating question: how many leads became qualified, quoted, booked, and completed—and what did each booked job cost?
Results from 2025-2026 client engagements, company names withheld.
Five sales leaks found in the real world.
National outdoor-cleaning brand
Situation
A large lead operation had no dependable view from marketing source to completed work.
The leak we found
Three conflicting GA4/GTM setups, duplicate call conversions, and robocalls representing 17% of calls in one region. Revenue per lead had fallen by 50% as sales response slowed. During the reviewed period, 79 leads never received an estimate and lead-to-quote was 57%.
What we did
Unified tracking, installed CallRail number pools, rebuilt Search, Brand, PMax, and Demand Gen, separated branded leads at ~$1 from non-branded leads at ~$80, corrected 80 NAP errors, migrated the site without losing positions, and established a 76.6% share of voice in AI search.
Result
The owner can now see lead → estimate → booked → completed and coach salespeople from data instead of impressions.
Roofing contractor
Situation
August produced about $4,200 in spend and 9 tracked conversions while the website carried duplicate content and errors.
The leak we found
Search campaigns were not aligned to the priority services and service areas, and the site made the demand path harder to measure.
What we did
Rebuilt search around priority services and locations, kept Maps active, and rebuilt the website.
Result
The first week after relaunch produced 16 calls and 12 form submissions.
Security-screen manufacturer and installer
Situation
Twenty percent of lead sources were unidentified, and one city campaign spent $700 for 2 conversions.
The leak we found
The team could not compare sales performance by state or see what happened inside sales calls.
What we did
Built a state-level ROI dashboard, reallocated budget, and added AI analysis of salesperson calls plus an AI agent for inquiry handling.
Result
Sales increased from approximately 330 to 600 year over year with reallocated—not increased—budget.
Roofing contractor
Situation
Lead notifications had not arrived for 2.5 weeks. The business then received 25 calls in 2 days, including spam.
The leak we found
Forms and calls were not reliably routed into the CRM, nobody clearly owned the response, and spam distorted the report.
What we did
Restored call and form routing into the CRM, assigned an owner, then added automation.
Result
No lead remains unanswered, and spam is filtered before reporting.
Cleaning company
Situation
The company wanted to close the capacity gap without losing control of channel economics.
The leak we found
Traffic from ChatGPT existed but was not tracked.
What we did
Added a dedicated number, tested ChatGPT Ads at approximately $3 per click, and launched competitor campaigns.
Result
The new channel was under measurement before competitors noticed it.
Results are specific to these engagements and do not guarantee future leads, jobs, sales, or revenue. Figures are shown only where client records supported them.
Fit before the call
Built for owners with an active sales problem.
A strong fit
- U.S. roofing, HVAC, plumbing, cleaning, landscaping, and related home-service companies
- $1M–$10M in annual revenue
- $3,000–$10,000 in monthly advertising spend
- An owner ready to connect marketing activity to booked and completed work
Not a fit
Below $1M in annual revenue or opening a new location? Start with the Local Launch Page.
- Companies with no advertising budget
- Teams looking only for a website
Sales system · client-owned assets
Buy control of the sales path.
Three-month initial engagement, then month-to-month. Advertising spend is separate. The client owns the site, accounts, and data.
Foundation
$1,250/month
+ $3,500 setup
For one-market operators that need a trustworthy path from lead source to booked work.
- Lead-source and conversion cleanup
- Booked-job reporting
- Missed-call text-back
- Monthly sales-call review
Sales layer: speed-to-lead with missed-call text-back and AI qualification within 60 seconds, follow-up on unclosed estimates, and a monthly review of salesperson calls.
Get my free Lead Leak AuditMost popular
Option BGrowth
$2,500/month
+ $4,500 setup
For teams ready to repair response time, qualification, estimate follow-up, and channel-level sales visibility.
- AI qualification within 60 seconds
- Follow-up on unclosed estimates
- Call and CRM attribution
- Lead-to-completed-job reporting
Sales layer: speed-to-lead with missed-call text-back and AI qualification within 60 seconds, follow-up on unclosed estimates, and a monthly review of salesperson calls.
Get my free Lead Leak AuditDominate
$4,000/month
+ $6,500 setup
For multi-location teams that need one sales view across markets, channels, calls, estimates, and crews.
- Multi-market sales attribution
- Location-level booked-job cost
- Sales-call coaching insights
- Cross-market budget decisions
Sales layer: speed-to-lead with missed-call text-back and AI qualification within 60 seconds, follow-up on unclosed estimates, and a monthly review of salesperson calls.
Get my free Lead Leak AuditThe setup connects the sale. Leads, calls, CRM stages, estimates, booked jobs, completed work, and spend are brought into one operating view.
Straight answers
Frequently asked.
Q01Do I own the website, accounts, and data?+
Yes. The website, advertising accounts, tracking, CRM, and data remain in your ownership. LeadTight works inside assets you control.
Q02Is there a lock-in?+
There is a three-month initial engagement, then service continues month-to-month. There is no long-term lock-in, and your assets and data stay with you.
Q03How quickly is the system set up?+
The initial sales-path setup is completed within 14 days after the required account access and inputs are available.
Q04What if another agency already runs the ads?+
The audit can identify sales-path gaps without replacing the agency. LeadTight can work alongside the existing team or recommend a change only where the data supports it.
Q05What if I am below $1M or only need a website and Google Business Profile?+
Start with the Local Launch Page: a one-time website and local-search launch for a smaller service business or new location, without a monthly agency contract. View the Local Launch Page.
Q06What happens after the free audit?+
Within 48 hours, you receive the funnel map, identified loss points, and an estimate of the gaps in booked-work dollars. The next step is a 20-minute walkthrough.
Q07Is advertising spend included?+
No. Media spend is paid directly from accounts you own and is separate from the monthly operating fee.
Q08Do you guarantee leads or revenue?+
No. Marketing and sales outcomes vary. The engagement provides defined deliverables, transparent measurement, client ownership, and a system built around booked and completed work.
Free · delivered in 48 hours
Find out where sales disappear.
Share your website and a little context. We'll map the path from click to completed work, identify the biggest gaps, and estimate their cost in booked jobs.
Owner-level funnelLead → qualified → quoted → booked → completed
Booked-job economicsSource, response, estimate follow-up, and cost per booked job